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Phoenix A.M.D. International is launching the second Campaign for Honouring our Veterans

Phoenix A.M.D. International will launch its second Honouring our Wounded Warriors campaign across its retail network in both Canada and the United States on November 11, 2015.
During the following 30 days a portion of sales from the company’s entire product assortment – including mattress protectors, pillows, ALL Stain service Plans and Guardian Angel service plans on appliances and electronics, as well as its best-selling Excelsior branded laundry detergent program – will be set aside to assist the ongoing efforts of the True Patriot Love Foundation and Wounded Warriors Family Support to provide a variety of support services for wounded members of both the Canadian Armed Forces and the U.S. Armed Forces.
The promotion will end December 11, 2015.
At the end of the first promotion in 2014, Phoenix A.M.D. raised a total of $40,000 – much higher than the original goal of $25,000. Both the Toronto-based True Patriot Love Foundation and the Omaha, Nebraska headquartered Wounded Warriors Family Support received $20,000.
“We are grateful to our retail partners across Canada and the United States – they really got behind this campaign,” Phoenix A.M.D. president and co-founder Albert Marrache said “Many of our retail partners have already told us, they can’t wait for this year’s promotion to begin.”
“In October 2014, we had a very sad reminder in Canada that the world is not always a safe place, when 2 soldiers were killed while on duty at home” Marrache said. “As citizens, it’s our responsibility to support those who literally put their lives on the line for us every day. It’s also our duty to support them when they come home.”
The True Patriot Love Foundation (TPL) is a national charity that honours the sacrifices of members of the Canadian Armed Forces, veterans and their families in both times of peace and conflict. It accomplishes this mission by funding unique programs and innovative research in the areas of mental health, physical rehabilitation, family support and veteran transition.
TPL also seeks to change the conversation about the challenges facing today’s military community by hosting ambitious expeditions and hosting international symposia.
“Phoenix AMD International’s generous donation of $20,000 to True Patriot Love has helped support many deserving veterans and military families across Canada,” TPL president Bronwen Evans said in a statement.
“Last year, your gift helped support our military in a variety of capacities, including veteran’s transition, therapies for military children with special needs, service dog training, mental health programming; just to name a few,” she continued, adding, “As a charity, True Patriot Love relied on our generous donors, such as Phoenix AMD International, to provide funding to hundreds of military programs from coast-to-coast.”
The non-profit Wounded Warriors Family Support (WWFS) provides support to the families of those members of the U.S. Armed Forces who have been wounded, injured or killed during combat operations. It provides respite care, family retreats, mobility and vocational training programs to help improve the quality of life for the families of veterans.
“Wounded Warriors Family Support is extremely grateful to Phoenix A.M.D. International Inc. for its generous support,” said WWFS president and founder, Colonel John Folsom. “The contribution will help accomplish our mission to support the military families that have sacrificed so much for our freedom.”
Marrache also advised members of his retail network that Phoenix has a complete set of in-store point-of-purchase material ready for use. All that's needed is a telephone call or e-mail to any Phoenix sales representative.
For Albert Marrache and his partner – Phoenix co-founder and vice president Dawn Rowe – it’s vital to the success of their company, which will celebrate its 25th anniversary in 2016, to give back to the community and society they work in.
“This company has been very successful, thanks to the dedication and hard work of our people and the loyal, ongoing support of our retail partners in both Canada and the United States,” Marrache said.
For more information, contact:

Dawn Rowe
Founder & Vice President
Phoenix A.M.D. International Inc. 
Telephone: 1 (800) 661-7313